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Logo Design

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Don’t just consume, produce the images that represent the people, products and places we love. Get the skills necessary to design and grab the consumers’ attention in these Logo Design activities. 

Want to understand a little more about the logo designing process? Watch this video!

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Activity Directions


200 Level - You've had some practice

Logos are all around us, and have the ability to evoke strong reactions and stay in our memories throughout our lifetimes.

Imagine a new basketball training center is coming to Chicago called “Windy City Training”, and they have hired you to create a logo for them. 
What colors, text, and design will reflect basketball and the city of Chicago? 

Steps to Complete this Challenge:

1. Take a look at these famous company logos and think about the following questions:

How are complementary and contrasting colors used?

Is there an image? How does it enhance and help audiences know the company brand?

What text style is used, if any? 

2. Select 2-3 images of your choosing from off line, your original illustration or photos for your Windy City logo

3. Pick 2 contrasting colors which reflects the city.  Contrasting colors mean opposite colors that look good together, for instance black and white, yellow and blue.  For example, you can choose one color for your font and a “contrasting” or different color for the background.

4. Select an engaging and appropriate text style. 

Text style is important in choosing the way you want to display the name. When choosing an engaging text style you want to think about how big or small the font should be, should the style be fun and whimsical or formal and conservative. Look at the examples of text style and color contrast within the resource section before you begin your design.

5.  Upload your "Windy City Training" Logo

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An Assessor Will:
  • Review your submission
  • Provide feedback within 2-3 days
  • Accept your submission or ask you to make changes
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